News
Linqia and AirOps Partner on Answer Engine Optimization
Linqia and AirOps partner on AEO, using influencer content to boost visibility in AI search. Creator marketing is now infrastructure for brand discoverability.
News
Timely updates on marketing, media, and communications developments in Asia.
News
Google Launches Gemini Spark: AI Agent That Works Without Asking
Google announces Gemini Spark, a 24/7 AI agent running continuously in the background. For communications teams, the governance implications are critical.
News
Why Indian Snack Brands Are Ditching 'Deprivation' Messaging
How Healthy Master reframed snacking: from deprivation to choice with Milind Soman. A strategic shift in Indian nutrition brand positioning.
News
APAC's Ad Trust Gap Widens as AI Adoption Outpaces Consumer Confidence
70% of consumers say AI-generated ads feel soulless. As APAC brands race to adopt AI, consumer trust lags behind. A new gap emerges between adoption and consumer confidence.
News
Why Better AI Safety Systems Lead to More Failures
Companies with the most mature AI safety controls roll back agents at higher rates. Sinch research reveals the guardrail tax consuming enterprise engineering teams managing AI in production.
News
AI Agents Now Control 15% of US Ecommerce—CMOs Must Act Now
AI agents now control 15% of US ecommerce. APAC adoption is accelerating—CMOs must restructure product data for AI visibility.
News
Why Metadata Matters More Than Creative in AI Search 2026
AI systems ignore poor metadata regardless of creative quality. Here's why metadata governance is now the foundation of brand visibility in AI-powered search.
News
AI Video Clipping Tools Hit Critical Mass in APAC
FlexClip's AI Long to Shorts automates video clip creation, solving the production bottleneck APAC marketing teams face as budgets shift toward video.
News
Intuit Abandons Mailchimp Growth as Acquisition Signals Strategic Shift
Intuit tried to sell Mailchimp and couldn't find a buyer. Now the platform is in profitability mode with price hikes and frozen feature development. Here's what it means for users.
News
GEO Measurement Flawed: AI Brand Testing Fails Beyond First Prompt
Single-prompt GEO testing captures only the least informed moment of buyer research. Data shows 70% of brands disappear between responses, making most visibility dashboards measurement theater for CMOs.
News
How OOH Advertising Is Sold Doesn't Match How Audiences Actually Move
Out-of-home advertising sales don't match how audiences actually move through cities. What this means for brands building connected campaigns across Asia.
News
Omnicom PR Consolidates Asia-Pacific Leadership Under New APAC CEO
Omnicom PR names Joanne Wong as new Asia-Pacific CEO, consolidating three agency brands and eliminating regional leadership roles in its third major restructure of 2026.