Timely updates on marketing, media, and communications developments in Asia.
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Royal Canin awards its full digital mandate to 22feet Tribal Worldwide in India. The move reflects how premium brands are embracing digitally-native agencies as the pet care sector accelerates.
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Omnicom's Kinnect lands Burger King India's full creative mandate in a significant new business win. The appointment reflects broader consolidation in India's advertising and QSR sectors.
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Australian research analyzing 371 AI film submissions reveals a counterintuitive finding: lower production costs have no link to stronger creative work. The real advantage is human judgment.
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Southeast Asia's leading bank pivots from product messaging to emotional storytelling. UOB's new 'Make tomorrow yours' campaign signals a strategic shift in how it competes across ASEAN after acquiring Citi's consumer banking operations.
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Five SABRE-winning campaigns prove authentic social impact marketing drives results. Purpose-driven work grounded in research and credible partnerships outperforms empty cause-washing.
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ZUS Coffee enters Indonesia with Kapal Api Group partnership, launching at Puri Indah Mall. How regional brands build credibility in competitive new markets.
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UOB abandons traditional product pitches for emotional storytelling with 'Make Tomorrow Yours.' How the bank repositions to compete with neobanks through brand-building rather than feature comparisons.
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Samsung TV Plus is streaming exclusive K-pop concerts free on TVs monthly. How Samsung uses premium content to lock customers into its ecosystem—and what it reveals about competing without Netflix's budget.
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GYG's US expansion failed after six years. Australian brands face four structural barriers: distance, scale mismatch, cultural translation, and cost economics.
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Singapore startup GEOKey launches platform to help brands appear in AI-generated search results. The timing matters: 73% of brands ranking on Google get zero mentions in AI answers.
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Apple's new genai.apple.com subdomain signals a major Siri overhaul ahead of WWDC 2026. The on-screen awareness feature will reshape how APAC brands structure mobile content and app experiences.
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Rising celebrity fees and platform fragmentation force brands to extend campaigns. CMOs are running the same creative longer rather than investing in new productions. Here's why constraint is becoming strategy.