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Media Market Bifurcation: Audio Outperforms as APAC Index Weakens
Australian audio stocks rallied while the Unmade Index fell. This signals investor preference for focused audio operators over diversified media players.
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Timely updates on marketing, media, and communications developments in Asia.
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Video Call Deepfakes Cost Arup $25M in Single Fraud
An Arup employee transferred $25M after a deepfake video call impersonated her CFO. The incident exposes how organizations treat video calls as identity verification when they're not.
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Video Call Deepfakes Cost Arup $25M in Single Fraud
An Arup employee transferred $25M after a deepfake video call impersonated her CFO. The incident exposes how organizations treat video calls as identity verification when they're not.
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Bing Reaches 1B Users as Search Becomes AI-Driven Decision Infrastructure
Bing hits 1 billion users as AI platforms reshape how consumers research and decide. Search is no longer where buying journeys start—it's where they get confirmed.
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AI Shopping Agents Threaten $38B Retail Media Market
AI shopping assistants are disrupting retail media networks worth $38B. Retailers are pivoting to AI platforms and physical stores while grappling with unsolved attribution problems.
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Australia's Boutique Agency Revolution: The Data Behind the Shift
Australian independent agencies won 64% of new ad business in 2025. Major brands are ditching WPP and other giants for boutique shops.
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Hyundai Card Launches Teen-Focused Apple Pay Debit Card
Hyundai Card captures newly opened youth financial market with teen-focused Apple Pay debit card. The launch signals a critical strategic window for fintech.
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Why Threads Brand Safety Is Now Table Stakes for APAC Advertisers
IAS expands Meta brand safety controls to Threads feed, completing coverage across Meta's four major advertising surfaces. APAC teams need to update campaign setups now.
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LANEIGE Pivots Beauty Strategy to Performance Over Novelty
LANEIGE shifts focus from novelty to performance with Neo Cushion launch. A case study in how mature beauty brands compete on substance, not trends.
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transcosmos and CREOK Partner to Manage TikTok Shop Operations in Japan
transcosmos partners with CREOK to provide full-stack TikTok Shop support in Japan, filling the gap in social commerce operations for brands entering the platform.
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Spotify's Disco Ball Icon Overshadowed 20-Year Milestone Campaign
Spotify's 20th anniversary disco ball icon flooded social with 300% spike in mentions, yet 56% was neutral noise. How a visual distraction buried the intimate 'Party of the Year(s)' feature.
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Samsung Brings Moomin to Art Store, Signals Shift in Brand Strategy
Samsung's Moomin partnership signals a shift in brand strategy: emotional connection now drives loyalty more than price. How heritage IP licensing is reshaping brand positioning across Asia.