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Why Brands Are Moving From Campaign Deals to Creator Content Properties
Expedia partners with IShowSpeed for a year. Brands are shifting from one-off campaigns to long-term creator content properties.
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Timely updates on marketing, media, and communications developments in Asia.
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Fragmented Customer Data Costs Retailers 20-30% Annual Revenue
Fragmented customer data costs retailers 20-30% annually. APAC regulatory deadlines make unified identity resolution both a compliance requirement and competitive necessity.
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Dentsu, Publicis, WPP Abandon The Trade Desk Over Billing Audit
Dentsu, Publicis, WPP pull from The Trade Desk over billing audit. A watershed moment for platform accountability in Asia-Pacific advertising.
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Sports Sponsorship ROI Measurement: The 4Ps Framework
76% of marketing execs can't measure sponsorship ROI. Professor Romaniuk's new 4Ps framework tackles the accountability gap plaguing a US$66B market.
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Sunny Side Up Appoints Rita Chammas as Regional General Manager
Sunny Side Up appoints Rita Chammas as Regional GM to drive multi-market expansion across UAE, Saudi Arabia, and Lebanon. A leadership-first growth strategy in MENA's creative sector.
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Institutional Capital Breaks OnlyFans Valuation Discount
OnlyFans secures first institutional backing from Packer. The deal breaks the valuation discount and reshapes institutional confidence in creator platforms.
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Suntory BOSS Coffee Blasts Iced Coffee Category as Overly Sweet
Suntory BOSS Coffee directly attacks competitors' overly sweet iced coffee products in Australia and New Zealand. The campaign targets a US$1.1B RTD market shifting toward real coffee.
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Why 80% of Enterprise AI Pilots Fail: It's the Data
Gartner names Celonis top process intelligence vendor as 80% of enterprise AI pilots fail. The bottleneck? Poor data context. APAC adoption accelerating.
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Monks Launches AI Tool to Measure Creative Performance in APAC
Monks launches AI tool to measure creative performance at granular level. Live tests show expansive shots drive 61% better engagement for telecom brands across APAC.
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The Creative Economy's Blind Spot: FMCG Brands Win Big
P&G and Unilever collect more Cannes Lions than any other brands. Yet the advertising industry remains blind to the creative power of soap, detergent, and everyday products.
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Singapore's Tech Hiring Crisis: 95% of Employers Can't Find AI-Ready Talent
95% of Singapore employers struggle to fill tech roles due to AI skill gaps, not headcount. Discover why upskilling, not recruitment alone, is the real solution.
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Disney Opens IP to Outside Creators, Shifts Control Strategy
Disney's new CEO reveals the company is opening IP to outside creators and pushing franchises across TikTok and Instagram. A major shift for a brand once famous for ruthless IP protection.