Timely updates on marketing, media, and communications developments in Asia.
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Diageo's new CEO Dave Lewis is dismantling the premiumization strategy that failed to deliver. This leadership shake-up signals a shift toward affordability as consumer wallets tighten.
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Deloitte and Zoom slash parental leave benefits, raising alarms for APAC multinationals facing talent and reputation risks as cost cuts spread industry-wide.
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Campaign Middle East's 2026 Saudi Report shows why authentic local marketing beats global templates. KFC and Flynas prove cultural relevance drives sales.
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Endeavour Group cuts BMF and loses its CMO in a A$100m cost-cutting drive. A cautionary tale for agencies relying on CMO relationships.
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Federal Court found Coles misled shoppers with Down Down campaign. A landmark verdict signals structural shifts in regulatory enforcement.
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72% of companies fail to align marketing functions across departments, losing 10-15% of revenue. Mondelēz and Gartner research show how organizational structure, not technology, drives consumer relevance.
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Pacvue launches MCP server enabling teams to pull retail media reports directly into Claude, ChatGPT, and other AI tools without manual exports.
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Amazon's Oprah deal signals video podcasts are competing for TV budgets, but a critical measurement gap is costing the industry $1 billion in ad spend.
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Marketing leaders commit $16B to AI search in 2026, but 60% doubt the ROI. Budget outpaces organizational readiness and measurement infrastructure.
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Traditional SEO metrics no longer drive sales as AI summaries replace rankings. Skyword's Category Authority Index measures real influence over AI answers.
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Australian creative agency parent Enero gained 1.3% after losing two major clients. Why losing revenue can signal profit growth to investors.
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Saudi Arabia's $4.68B ad spend delivers minimal ROI. Marketing teams measure dashboards, not business results—and the 2030 Expo countdown is ticking.