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Edelman EMEA Chief Hesselink Steps Down After 10-Year Tenure
Edelman's EMEA president exits after a decade amid flat revenue. Leadership departure signals mounting pressure on top communications agencies globally.
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Timely updates on marketing, media, and communications developments in Asia.
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Inside WPP's Overhaul: From Complexity to Client Focus
WPP appoints new global client growth presidents as the advertising giant confronts 8% revenue decline, major client losses, and organizational complexity that has undermined execution.
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Why Holding Companies Are Suddenly All-In on Sports Marketing
Major holding companies are acquiring sports marketing agencies. Ogilvy, Publicis, and Omnicom moves signal growth bets ahead of the 2026 World Cup and 2028 Olympics.
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Why Chat Ads Are Displacing Feed Ads Across Major Platforms
Chat-based ads from Snapchat deliver 38-point awareness gains with 93% acceptance, marking a major industry shift away from feed advertising.
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The Upfront Just Became a Software Sale—Amazon Leads the Shift
Amazon collapsed content and ad-tech negotiations at its 2026 Upfront, signaling a shift toward bundled DSP sales. APAC leaders must understand how this changes platform negotiation power.
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Publicis Raises Sadoun's Pay 20% to Match Big Three Rivals
Publicis boosts Arthur Sadoun's package 20% to match WPP and Omnicom CEOs. Three holding companies recalibrate executive pay simultaneously, signaling talent competition at the C-suite.
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US Soccer Appoints Orchestra as PR Agency of Record
US Soccer appoints Orchestra as PR Agency of Record for the 2026 World Cup, signaling how sports organizations are formalizing their communications strategy.
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AI Adoption Surges While Consumer Trust Collapses
73% of consumers use AI, but only 13% completely trust it. Asian marketers face a growing confidence gap as adoption accelerates.
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Inside Heineken's Push to Route 80% of Marketing Spend Through AI
Heineken's shift to AI-powered marketing through Freddyai signals a broader trend: consolidation is narrowing the creative ecosystem, with brands repeatedly choosing the same agencies.
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Why Big OOH Companies Are Snapping Up African Billboard Operators
Alliance Media acquires Brandit Outdoor in Kampala, signaling consolidation in Africa's outdoor advertising market as multinational operators race to digitize.
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Challenger Brand Advertising: Vodafone's Playbook
Vodafone hires comedian Ali Wong to directly challenge Telstra's pricing with humor and defiance. A breakdown of challenger brand strategy in Asia's crowded telecom market.
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Media Licensing Becomes the New Business Model for Publishers
News Corp's AI licensing deals reveal the future of media business models. As publishers face declining ad revenue, selling content to AI companies is becoming the new survival strategy for news organizations.