news 97% of Users Say Social Media Platforms Don't Prioritize Truth New survey reveals 97% of users say social media platforms don't prioritize truth. For APAC brands, the trust paradox is even more complex. Here's why credibility matters.
news Honda's Multi-Agency Model: Specialist vs. Full-Service in 2025 Honda Australia shifts to a specialist agency model, appointing WiredCo. for social content as it launches the Super-ONE EV. How multi-agency coordination reshapes automotive marketing.
news Gulf Sports Sponsorships Hit $6B: Agencies Follow the Money Fuse launches Dubai office as Gulf sports sponsorships reach $6B. Global agencies are staking positions in MENA as brands demand local expertise for partnerships.
news Why Adidas Is Betting EUR 250M on Anti-Achievement Marketing Adidas flips sports marketing with a EUR 250M World Cup campaign celebrating backyard play over elite achievement. A shift other brands will follow.
news The Enterprise AI Adoption Gap Just Got Smaller monday.com rebuilt around AI agents to solve enterprise adoption. 250,000+ customers can deploy agents without technical expertise or leaving existing security controls.
news adidas Bets $1B on Celebrity While Rivals Double Down on Algorithms adidas bets $1B on celebrity for World Cup 2026 while Nike and rivals lean algorithmic. A strategic pivot on brand-building in the age of AI.
news Nigeria's First DV360 Billboard Campaign Proves Africa's DOOH Market Has Arrived Polygon ran Nigeria's first enterprise-grade DV360 billboard campaign for Schweppes, proving Africa's programmatic DOOH market has reached global maturity with 500+ geo-targeted ad versions across Lagos.
news Snap Launches Promoted Places to Drive Store Traffic Snap's Promoted Places drives real store traffic—Carl's Jr. saw 18% lift. Here's how this location-based ad format is reshaping retail discovery in GCC.
news Times Network Appoints The Vantage as Exclusive MENA Commercial Partner Times Network appoints The Vantage as exclusive MENA commercial partner. CMOs can now access Indian media at scale through a single Dubai-based entity.
news The Real Questions About Cloudinary's AI Agent Strategy Cloudinary launched AI agents for visual asset management. Explore the critical questions about ROI, portability, and enterprise deployment at scale.
news Email CTR Metrics Mislead Marketers 93% of the Time Click-through rates predict revenue outcomes only 7% of the time. Learn why most email A/B tests are statistically unreliable and how to measure what actually matters.
news The CMO Title Is Disappearing Across Asian Telecom. Here's Why. Indosat replaces CMO with Chief Growth Officer, signaling a shift in how Asian telcos structure leadership around AI and personalization.