Timely updates on marketing, media, and communications developments in Asia.
news
Former ARN chief audience officer Lauren Joyce launched independent consultancy Gun For Hire, landing her first client in one week. Senior talent increasingly leaving agencies for higher earnings and autonomy.
news
X eliminated its head of global marketing and 20+ roles as advertising revenue collapsed 49% since 2021. The shift signals a pivot from brand recovery to financial incentives for advertisers.
news
Omnicom Media claims top spot across all four global regions in RECMA's March 2026 report, with quali-share outpacing billings share. A critical benchmark for agencies evaluating competitive positioning.
news
Legacy publishers are replacing search-driven revenue with branded content partnerships. DMG Media's 100-person creator operation generates 250M+ views per video, signaling a structural shift in how publishers monetize.
news
Seven West Media and Southern Cross Austereo's merger generated a 50-fold spike in sports audio downloads within days. The combined entity is now testing unified TV-audio sales strategies ahead of the 2026 Rugby League World Cup.
news
Seven-SCA's merger unlocked a 50-fold surge in cricket commentary downloads by aligning TV, radio, and streaming. CMOs should watch how cross-platform integration drives audience growth.
news
Bray Leino creates its first CCO role to unify creative leadership across three agencies and five sectors. Wayne Deakin's appointment signals a strategic push toward integrated creative management amid a 39% profit decline.
news
A US court ruled Meta and Google liable for addictive platform design, awarding $6M damages. This bellwether case reshapes brand risk exposure across 1,600+ plaintiffs and signals major regulatory pressure ahead.
news
Over 90% of ABC staff voted to strike after rejecting management's below-inflation pay offer. The walkout signals growing media industry pressure on wages and talent retention across Australia.
news
Versant joins multiple bidders pursuing Vox Media's 40-show podcast network featuring Kara Swisher and Brené Brown. The deal reflects media's shift toward non-linear revenue as valuations decline.
news
OpenAI expands ChatGPT advertising to Australia following US success, offering marketers premium placements at $60 CPM. Free and Go tier users will see topic-matched ads while paid subscribers remain ad-free.
news
Vinyl Group lost two senior commercial leaders within weeks of closing its A$10.5M Val Morgan Digital acquisition. Leadership instability during M&A integration threatens execution of growth targets.