Timely updates on marketing, media, and communications developments in Asia.
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McCann Singapore's NextUp Issue 9 reveals the shrinking middle ground for brands. As maxxing culture and performativity scrutiny intensify, clarity and authenticity become essential for Asian marketing leaders.
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Russell Dubner's win signals that AI fluency is now essential for C-suite communications roles. His center-of-excellence model at BCG shows how to transform PR workflows with AI-enabled tools.
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Paritee launches Fenton Fitzwilliam in the UK, expanding specialist advisory services for heavily regulated sectors including energy, telecom, and pharma.
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HONOR bypasses every market to launch its 600 Series in Singapore first, signaling a calculated Asian expansion strategy and a brand repositioning upmarket against Apple and Samsung.
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China's tungsten export controls created a supply crisis. Vietnam's Nui Phao mine is now critical for non-Chinese tungsten sourcing in AI infrastructure.
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Xiaomi ditches specs for storytelling: A celebrity chef-led campaign shows durability through performance, not feature lists. How brands are rethinking product advertising for skeptical audiences.
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Independent PR agencies are losing veteran leaders as Omnicom's mega-merger reshapes the industry. Big holding companies are winning the technology arms race independents can't match.
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CRM evolved from contact database to AI orchestration engine. Platforms unify signals from commerce, loyalty, and service channels.
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Holland & Barrett's 'Back Your Body' campaign lifted brand awareness from 1% to 18% in just 10 days using coordinated TV, digital, and social channels. A case study in multi-channel media synergy.
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MENA agencies are winning major international awards, signaling that regional creative work now competes head-on with Western firms.
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FGS Global's AI hiring signals industry shift toward advisory. What this means for marketing leaders navigating AI risk in Asia.
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WPP plugged Google Earth AI into its marketing platform to give agencies access to real-world location data. The integration delivers smarter media buying, culturally grounded creative, and audience collaboration capabilities.