Timely updates on marketing, media, and communications developments in Asia.
news
This year's PR Awards shortlist reveals a decisive shift toward data-driven campaigns and AI integration. Judges prioritize tangible stakeholder impact over creative storytelling alone.
news
Dentsu's massive goodwill write-downs reveal the hidden costs of acquisition-led growth as APAC marketers rush to consolidate agencies. A cautionary tale for holding company strategy.
news
Northern Territory tourism body launches A$88.3M rebrand to reverse 16.5% domestic visitation decline. New CMO targets six markets including China as Asia-Pacific competition intensifies.
news
ARN Media terminated Kyle Sandilands' A$100M radio contract following an on-air dispute, triggering legal action and threatening the show's future.
news
YouGov's new AI tool BrandIndex Voices explains why brand health scores shift by interviewing the 'quiet majority' of consumers—a critical advantage in Asian markets where social listening misses reserved audiences.
news
Omnicom Media redesignates global CEO roles to 'brand president' across six agencies following its US$13B IPG acquisition. The structural shift centralizes operational authority while brand leaders focus on client experience.
news
Omnicom appoints Ellen Griffin as Global Brand President of OMD following its US$13B IPG acquisition. The move signals a major restructuring across six global media networks.
news
Dentsu appointed Tapestry's global media agency outside the US, covering Coach and Kate Spade across APAC and EMEAI. The win expands Dentsu's luxury portfolio in early 2026.
news
Peta Southcombe promoted to Mindshare Melbourne MD after Christian Solomon's departure to rival agency. Leadership shift reflects ongoing talent circulation in Australia's media agency market.
news
The Trade Desk faces a trust crisis after Publicis advised clients against the platform over audit failures. Stock dropped 12% as major revenue risk emerges.
news
TikTok Shop confirms no Australia launch despite Southeast Asia GMV doubling in 2025. Australian brands like HiSmile generate millions selling overseas while domestic consumers wait.
news
Asia-Pacific marketing firms score 33% on gender equality, four points below global average. Structural flexibility alone won't close the gap—CMOs need targeted interventions.