news 40% of Ad Spend Wasted: Here's How One AI Tool Aims to Fix It Perion's Outmax AI tool is optimizing ad campaigns across Africa, solving a 40% ad spend waste problem. The rollout signals how global ad tech vendors are localizing execution across high-growth regions.
news NEC Partners With Anthropic to Crack Japan's AI Market NEC partners with Anthropic to unlock Japan's AI enterprise market through trusted local relationships. Reveals the critical pattern: winning in regulated Asian markets requires compliance credibility and local partnerships, not just superior AI technology.
news Why AI Cyber Tools Are Becoming the New Vendor Battleground Compare Anthropic and OpenAI's AI cybersecurity strategies. Discover why access control differs and what it means for tech leaders evaluating security tools.
news Amplitude Moves Support Inside Products With New AI Assistant Amplitude launches AI Assistant to embed support directly in products. The tool automates workflows and feeds support data back into product analytics.
news Market Better Shifts to Agency Model With Legacy Media Acquisition Market Better acquired Legacy Media and launched Market Better Studio, signaling how media-native brands are pivoting toward full-service agency models for B2B growth.
news Coca-Cola Fires and Rehires from Same Holding Company Coca-Cola fired WPP's media account, rehired them for creative, then gave Ogilvy the Diet Coke account. Why holding company loyalty is at an 8-year low.
news PR Firm's AI Plagiarism Scandal Exposes Industry Accountability Gap TOP Agency's National Today published 300 AI-plagiarized articles with fabricated quotes, exposing legal liability and trust risks for APAC communications leaders.
news WPP Unifies Commerce Across Agencies Amid Market Shift WPP launches unified commerce practice to coordinate retail media, shopper marketing, and creative capabilities across agencies as commerce advertising surpasses TV.
news Cognizant embeds engineers inside client offices for AI at scale Cognizant places engineers on-site with clients to operationalize AI at scale. How the forward-deployed model is becoming the enterprise standard.
news M+C Saatchi Posts Worst Results as Holding Company Model Falters M+C Saatchi's 75% profit collapse and WPP's 87% market loss signal the end of holding company dominance. Brands now prefer independent agencies.
news PubMatic Study: Co-Viewers 53% More Likely to Recall CTV Ads PubMatic's APAC study reveals co-viewers are 53% more likely to recall ads and 70% more likely to act. Group viewing is reshaping CTV's effectiveness for marketers.
news Why Agencies Are Recruiting Platform Insiders to Lead Social Operations VaynerMedia and Ogilvy are recruiting TikTok insiders and consolidating social teams. The signal: social-first is now the agency business model, not a side channel.