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WPP Unifies Commerce Across Agencies Amid Market Shift
WPP launches unified commerce practice to coordinate retail media, shopper marketing, and creative capabilities across agencies as commerce advertising surpasses TV.
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Timely updates on marketing, media, and communications developments in Asia.
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Cognizant embeds engineers inside client offices for AI at scale
Cognizant places engineers on-site with clients to operationalize AI at scale. How the forward-deployed model is becoming the enterprise standard.
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M+C Saatchi Posts Worst Results as Holding Company Model Falters
M+C Saatchi's 75% profit collapse and WPP's 87% market loss signal the end of holding company dominance. Brands now prefer independent agencies.
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PubMatic Study: Co-Viewers 53% More Likely to Recall CTV Ads
PubMatic's APAC study reveals co-viewers are 53% more likely to recall ads and 70% more likely to act. Group viewing is reshaping CTV's effectiveness for marketers.
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Why Agencies Are Recruiting Platform Insiders to Lead Social Operations
VaynerMedia and Ogilvy are recruiting TikTok insiders and consolidating social teams. The signal: social-first is now the agency business model, not a side channel.
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TikTok Brand Safety Gets Independent Verification for New Ad Formats
Zefr and IAS now independently verify brand safety across TikTok's newest ad formats: Search, Smart+, Lite, and GMV Max. Critical for APAC advertisers scaling into these high-growth channels.
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StackAdapt Launches MCP Server to Bring Campaign Data Into Claude
StackAdapt launches MCP integration bringing live campaign performance into Claude. Marketing teams can now check ad results without dashboard switching.
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Innovid Launches Hypermode to Unify Social Campaign Management
Innovid launched Hypermode, a unified campaign execution layer for social advertising across Meta, Pinterest, Reddit, Snapchat, TikTok, and LinkedIn. Early adopters report cutting setup time by up to 80%.
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MENA Agencies Win 19 Clios, Signal Growing Creative Power
MENA agencies claimed 19 Clio Awards 2026, with Saatchi & Saatchi UAE winning gold. A regional creative ecosystem demonstrates world-class work across airlines, automotive, and retail.
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Ideally Raises A$13.4M Series A for US Expansion
Ideally secures A$13.4M Series A funding for US expansion. Learn how this market research platform is disrupting consumer insights with overnight results.
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Mphasis Bets CAD 30M on Decision AI, Acquires Canadian TAP
Mphasis acquires Continuum AI for up to CAD 30M to close the gap between analytics and business action. Here's what enterprise AI buyers need to know.
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Forrester: AI Strips Away CMO Accountability Buffers
Forrester: AI is stripping away the operational buffers between CMO decisions and business results, forcing marketing leaders into purer accountability for enterprise growth.