Timely updates on marketing, media, and communications developments in Asia.
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Dairy Farmers transformed Melbourne's iconic Skipping Girl sign into a screen addiction awareness campaign, generating major earned media with zero paid spend. The activation distributed 8,000 skipping ropes across 270 Australian schools.
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AI coding tools are forcing publishers to renegotiate vendor contracts, with SaaS providers cutting prices over 50% to retain clients. Marketing leaders can leverage this shift for better negotiating terms.
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Publicis advised clients to stop using The Trade Desk after an independent audit found three contractual breaches. Asia-Pacific CMOs should verify which programmatic spend falls under their MSA.
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The FTC orders three major ad holding companies to end coordinated brand safety restrictions that discriminated against publishers based on political viewpoint. A landmark antitrust settlement reshaping how agencies advise clients on ad spending.
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Mike Sitrick reclaims his crisis communications agency after 17 years under Resources Connection ownership. The buyback signals a strategic shift away from boutique PR in consolidating markets.
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Tonic Communications expands into Brisbane with Subway's former PR director leading Queensland operations. The move marks the agency's third hub in 12 months across ANZ.
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Malaysia Airlines formalized a retainer with Kingdom Digital to automate creative production across 20+ countries, cutting turnaround times by 80%. The shift reflects competitive pressure driving technology adoption in airline marketing.
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Esky ditches traditional ads for a TikTok-first creator model, producing 90+ assets from a single shoot with 16 creators. Australian brands are rapidly adopting full-funnel social strategies.
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Publicis CEO rules out building a competing DSP, pivoting fully to AI as 86% of Q1 revenue now comes from AI-powered systems. The move follows a dispute with The Trade Desk over hidden fees.
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Enero Group's share price hit a 10-year low as traditional agency holding companies face structural collapse across APAC. WPP and Dentsu are abandoning the model entirely.
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Harry Jayaweera returns to Omnicom as OMD Brisbane's Managing Partner, bringing 15+ years of media leadership. The move signals Omnicom's aggressive expansion ahead of Brisbane's 2032 Olympics.
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Publicis ANZ delivered 7.6% organic growth in Q1 2025, outpacing global peers and the APAC region. The Atomic 212 acquisition and AI-powered services drove momentum for the Australian operation.