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Publicis Buys LiveRamp for $2.2B, Shifts Ad Industry Power
Publicis' $2.2B acquisition of LiveRamp shifts control of advertising infrastructure. Competitors scramble as data ownership becomes the new competitive battleground.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Google Launches $350K AI Accelerator for Southeast Asian Startups
Google launches $350K AI accelerator for 25 Southeast Asian startups with Silicon Valley access and government backing across six countries.
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AI-Native Challenger Takes On Legacy Market Research
HOOKiQ, an Australian AI platform, combines outdoor billboards and AI-generated LinkedIn video to challenge traditional market research. The meta campaign signals a B2B marketing shift toward speed and engagement.
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Pattern Launches AI Execution Engine Across 70 Marketplaces
Pattern launched Pi, an AI execution engine automating eCommerce across 70 marketplaces. Real-time handling of pricing, offers, and inventory signals autonomous marketplace execution is becoming baseline infrastructure.
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ChatGPT Now Outpaces Google in APAC Travel Bookings
ChatGPT now drives more travel booking visits than Google in APAC. Middle East tensions push travelers toward regional routes as AI reshapes how travelers research and book.
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Royal Canin Taps 22feet for Digital-First Push in India
Royal Canin awards its full digital mandate to 22feet Tribal Worldwide in India. The move reflects how premium brands are embracing digitally-native agencies as the pet care sector accelerates.
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Kinnect Wins Burger King India Creative Mandate
Omnicom's Kinnect lands Burger King India's full creative mandate in a significant new business win. The appointment reflects broader consolidation in India's advertising and QSR sectors.
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Australian Research Finds AI Cost Cuts Don't Boost Creative Quality
Australian research analyzing 371 AI film submissions reveals a counterintuitive finding: lower production costs have no link to stronger creative work. The real advantage is human judgment.
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UOB Shifts to Emotional Storytelling in ASEAN Market Strategy
Southeast Asia's leading bank pivots from product messaging to emotional storytelling. UOB's new 'Make tomorrow yours' campaign signals a strategic shift in how it competes across ASEAN after acquiring Citi's consumer banking operations.
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Five SABRE-Winning Campaigns Prove Social Impact Drives Measurable Results
Five SABRE-winning campaigns prove authentic social impact marketing drives results. Purpose-driven work grounded in research and credible partnerships outperforms empty cause-washing.
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ZUS Coffee Launches Indonesia Expansion with Kapal Api Partnership
ZUS Coffee enters Indonesia with Kapal Api Group partnership, launching at Puri Indah Mall. How regional brands build credibility in competitive new markets.
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UOB Ditches Product Pitch for Emotional Banking Platform
UOB abandons traditional product pitches for emotional storytelling with 'Make Tomorrow Yours.' How the bank repositions to compete with neobanks through brand-building rather than feature comparisons.