test
Test Post
Test
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Why 86% of Journalist Pitches Get Rejected Before Being Read
TechDay publishes guide to PR submission compliance, revealing why 86% of pitches get rejected before editorial review. New rules on word count, images, and timing expose gaps in agency practices.
news
73% of eCommerce Leaders Admit They're Unprepared for AI
73% of eCommerce leaders admit their organizations are unprepared for AI adoption despite doubling spending. The real barriers are ethics, legacy systems, and internal resistance—not budget.
news
India's Live Music Market Hits 19% Growth—Brands Are Betting On Grassroots Talent
India's music market hits 19% growth. Havells shows how brands build owned IP and talent instead of just renting stages.
news
APAC's Media Ownership Is Shifting—And It Matters for Your Media Buys
PEP's A$746.9M bid for oOh!media signals a broader wave of private equity reshaping APAC media infrastructure. Marketing leaders must adapt to consolidation's impact on vendor negotiations and media planning.
news
Chinese Tech Giants Rush to Secure Huawei AI Chips After DeepSeek V4 Launch
ByteDance, Tencent, and Alibaba are locking up Huawei's Ascend 950 chips after DeepSeek optimized V4 for domestic hardware. Supply constraints intensify.
news
The Social CliQ Merges Content Division Into Single Unified Agency
Melbourne agency The Social CliQ integrates its content division into a unified group, signaling a broader APAC consolidation wave as clients demand integrated social, content, and creator capabilities.
news
AI Isn't the Bottleneck. Your Organization Is.
Organizations failing with AI are missing organizational alignment, not tools. Top performers using the SRM Maturity Index generate 73% revenue growth.
news
One Chief, Six Brands: WPP's New Creative Operating Model
WPP consolidates EMEA creative leadership under one executive. How the operating system model balances agency independence with regional control under Elevate28 restructuring.
news
MIT Report: 95% of Enterprise AI Pilots Fail to Deliver ROI
MIT research shows 95% of enterprise AI pilots fail ROI. Asian organizations see wider gaps between productivity gains and actual business impact.
news
OOH Advertising Sector Faces Structural Risk as Market Cap Collapses
oOh!media's 40% stock slide raises platform risk questions for media buyers. Falling OOH operator valuations create counterparty and rate risks.
news
Does Oman's Holographic Ad Gambit Pay Off for Early Adopters?
Oman's first 3D holographic advertising network launches at retail malls, but without independent measurement of real engagement or sales lift, the premium format remains spectacle without proof.