news
AI Shopping Agents Threaten $38B Retail Media Market
AI shopping assistants are disrupting retail media networks worth $38B. Retailers are pivoting to AI platforms and physical stores while grappling with unsolved attribution problems.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Australia's Boutique Agency Revolution: The Data Behind the Shift
Australian independent agencies won 64% of new ad business in 2025. Major brands are ditching WPP and other giants for boutique shops.
news
Hyundai Card Launches Teen-Focused Apple Pay Debit Card
Hyundai Card captures newly opened youth financial market with teen-focused Apple Pay debit card. The launch signals a critical strategic window for fintech.
news
Why Threads Brand Safety Is Now Table Stakes for APAC Advertisers
IAS expands Meta brand safety controls to Threads feed, completing coverage across Meta's four major advertising surfaces. APAC teams need to update campaign setups now.
news
LANEIGE Pivots Beauty Strategy to Performance Over Novelty
LANEIGE shifts focus from novelty to performance with Neo Cushion launch. A case study in how mature beauty brands compete on substance, not trends.
news
transcosmos and CREOK Partner to Manage TikTok Shop Operations in Japan
transcosmos partners with CREOK to provide full-stack TikTok Shop support in Japan, filling the gap in social commerce operations for brands entering the platform.
news
Spotify's Disco Ball Icon Overshadowed 20-Year Milestone Campaign
Spotify's 20th anniversary disco ball icon flooded social with 300% spike in mentions, yet 56% was neutral noise. How a visual distraction buried the intimate 'Party of the Year(s)' feature.
news
Samsung Brings Moomin to Art Store, Signals Shift in Brand Strategy
Samsung's Moomin partnership signals a shift in brand strategy: emotional connection now drives loyalty more than price. How heritage IP licensing is reshaping brand positioning across Asia.
news
Southeast Asia's Halal Certification Maze Is Costing Billions in Tourism Revenue
Fragmented halal certification systems across Indonesia, Malaysia, and Thailand are costing the region billions in tourism revenue. A $320B market opportunity remains untapped due to lack of cross-border credibility.
news
TBWA HAKUHODO Wins Six One Show Awards for Asian Innovation
TBWA HAKUHODO wins six One Show awards for Smart Eye Camera and CHEER SIGNS. Asian agencies are increasingly solving real problems for underserved communities.
news
Google, Amazon and Netflix Will Control Half of CTV Ad Market by 2030
Google, Amazon and Netflix will command half the global CTV ad market by 2030. For Asian marketers, the battle for the living room is now.
news
Why AI Ad Agents Are Collapsing the Economics of Video Production
AI ad agents now produce ads for $5-$8 in minutes, collapsing traditional production costs. APAC marketers must accelerate AI-native creative workflows to stay competitive.