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WPP Hires Goldman Sachs to Explore Burson Sale
WPP hires Goldman Sachs to explore a sale of Burson, its global PR division, as back-to-back revenue declines and £3.4bn debt pressure the agency holding company.
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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WPP hires Goldman Sachs to explore a sale of Burson, its global PR division, as back-to-back revenue declines and £3.4bn debt pressure the agency holding company.
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Australian eCommerce retailers are unprepared for AI-driven shopping as 64% of consumers use AI tools to buy. Without Answer Engine Optimization, brands risk invisibility despite strong traditional search rankings.
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Australian Marketing Institute names Kathryn Illy interim CEO as two new marketing groups launch, intensifying competition for members and forcing AMI to defend its market position.
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Converse hit a 15-year low with 35% revenue decline, forcing Nike to restructure the iconic brand. CMOs should watch whether Nike's turnaround strategy succeeds or if a sale to ABG becomes inevitable.
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Omnicom consolidates IBM's $330M global media spend as tech giants reshape agency rosters around data platforms and AI-driven planning capabilities.