Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Purchase data is replacing viewer counts as the standard for TV ad measurement across Asia-Pacific. A Circana-Roku campaign delivered 35% more sales with half the impressions, signaling TV can now match digital accountability.
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Spotify launches Carousel Ads and Sponsored Playlists in Australia, signaling a major shift toward visual advertising as video engagement surges 44% year-over-year.
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Publicis secures Microsoft's $700M global media account from Dentsu, leveraging Epsilon data infrastructure. The win signals clients now consolidate spend with agencies offering integrated technology at scale.
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India leads global AR Lens production as Snap scales its developer program across APAC. Practical AR applications are driving measurable commercial outcomes for brands.
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Vodafone's Easter campaign calling rural Australia 'nothing's out here' sparked farmer protests and broadcast backlash. A cautionary tale on geographic insensitivity in global brand strategy.
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Australia's PR job market has contracted 50% in three years, but candidates are rejecting offers over values mismatches with employers. Entry-level roles are hit hardest.
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78% of brands use AI content but rarely disclose it, creating reputational risks. APAC consumers are skeptical—only 5% trust AI-generated communications.
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One in three clients now believe AI tools eliminate the need for external agencies, forcing professional services firms to restructure pricing models and shift from billable hours to outcome-based fees.
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BBDO Bangkok redesigned the Chief Creative Officer role to embed creativity, data, and technology throughout client projects rather than at the end. Pathida Akkarajindanon leads the shift.
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ARN Media's market cap dropped to A$73.6 million, now below the A$82.25 million Henderson lawsuit claim. The crisis reveals how litigation and declining ad revenue compound financial pressure for broadcasters.
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Print newspaper advertising in Australia surged 17.4% in February 2026, its first growth year in 12 months, gaining real market share as total ad spend contracted 5.2%.
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Estée Lauder appoints WPP as its first global media partner, consolidating $680M across 120 markets. The move completes the company's cost-recovery restructuring and eliminates fragmented agency relationships.