Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Estée Lauder appoints WPP as its first global media partner, consolidating $680M across 120 markets. The move completes the company's cost-recovery restructuring and eliminates fragmented agency relationships.
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54% of marketers say insights never drive action despite heavy analytics investment. Gain Theory's report reveals organizational culture, not data quality, is the real barrier to growth.
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Wipro Consumer Care unifies fragmented media operations under Wavemaker, consolidating a ₹200 crore mandate across traditional and digital channels in India.
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Grabarz & Partner transformed Hamburg's model railway into a climate warning experience that reached 30,000 visitors in one week. How brands are using immersive installations to drive emotional engagement on sustainability.
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Time launches GEO to help brands manage their presence in AI-generated search results. New data shows 17% of AI citations are misaligned or inaccurate—creating measurable brand safety risks.
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Kubota's new 'Love Tough' platform inverts equipment marketing convention by celebrating hard work instead of eliminating it. The insight came directly from owner conversations, not data models.
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BMW's M3 anniversary campaign ditches performance specs for cinematic storytelling, reviving a 2000s track to build emotional loyalty. Here's why heritage beats horsepower.
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Publicis Group ANZ stops pursuing traditional agency acquisitions, redirecting €800M toward AI and technology. A major shift signaling how holding companies are reshaping growth strategies.
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Millennium Hotels consolidates seven commercial functions under new CCO Cinn Tan, importing a tested integrated model that delivers 1.9% higher revenue growth industry-wide.
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Spotify launches Carousel Ads and Sponsored Playlist takeovers, signaling a major shift from audio-only to full-funnel advertising. Early beta results show strong engagement gains.
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Havas Media restructures strategy leadership with Molly Blacker's appointment as National Head of Strategy for Australia and New Zealand, reporting to newly elevated Chief Strategy Officer Olly Taylor.
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Dentsu names Yusuke Kagohara as Southeast Asia CFO, strengthening financial governance across six markets. The move signals the agency's shift from growth-focused to accountability-driven strategy.