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Anthropic Embeds Claude Into Adobe Creative Cloud and Blender
Anthropic embeds Claude into Adobe Creative Cloud, Blender, and other tools, signaling a shift from chatbots to embedded AI agents.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Survey: 59% of Firms Deploy AI But Only 35% See ROI
New Harvard Business Review survey reveals the AI paradox: 59% of firms deployed AI, but only 35% report ROI improvements. Legacy systems and integration gaps are blocking value realization.
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Wegovy's Oral Pill Triggers Shift From Clinical to Consumer Branding
Novo Nordisk's oral pill removes the injection barrier, forcing brands to compete on education and trust. Why Asian marketers have a credibility advantage.
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Australia's Independent Publishers Launch Alliance to Survive Sector Collapse
Australia's independent publishers form alliance to survive sector collapse. Coalition strategy emerges as alternative to acquisition.
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Singapore's Cata Raises $5.3M to Help F&B Escape Platform Fees
Singapore's Cata raised $5.3M to help Asian F&B operators escape platform commission fees and own customer data. Guzman y Gomez Singapore saw digital sales double.
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How Quill Generated 212M Impressions in Three Months for Abu Dhabi Games
Quill's integrated campaign for the Open Masters Games Abu Dhabi generated 212 million impressions in three months, reshaping how the nation views aging and competitive sport.
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APAC Crisis Communications: The Cost of Liability-First Messaging
Green SM's tone-deaf crisis response alienated the Indonesian public within hours. KAI's empathetic approach became the benchmark.
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DeepWisdom Launches Google Ads Agent for Resource-Constrained Founders
DeepWisdom launches AI-powered Google Ads Agent for small businesses and solo founders lacking marketing expertise. Atoms platform expands into paid media automation.
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Nine Sells Radio Assets, Signals Shift to Digital Audio
Nine completes sale of radio assets to Laundy Group for A$56 million, signaling strategic pivot to digital audio. Market reaction tells a story about where media investment dollars are heading.
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Why Agencies Are Losing 15-40% of Billable AI Work Hours
Manifest launches with $2M pre-seed to solve a structural problem in agency work: AI tools account for 4% of tracked time, while agencies lose 15-40% of billable hours. Here's why timing matters for APAC.
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Why Media Rights Alone Won't Win the Streaming Sports Wars
Sports broadcasters can't compete on rights alone. BeIN's investment in local F1 documentaries reveals how regional media stays competitive against Netflix and tech platforms.
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