Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Thai soap brand IngOn turns the universal habit of pressing leftover bars into new soap into a competitive advantage. A breakdown of how product insight becomes campaign positioning.
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Samsung Ads partners with Eyeota to bring data-driven precision targeting to connected TV in Southeast Asia. CMOs now have TV-based audience segmentation rivaling digital platforms.
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Diabetes Australia deployed the food industry's playbook in a radio campaign. How creative cause marketing outperforms clinical warnings.
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Global creator fraud hits $4.8B as 80% of top Twitch streamers show viewbotting signs. How brands can protect marketing budgets through better measurement.
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OpenAI's ChatGPT ad pilot left agencies with massive unspent budgets and unrealistic expectations. A US$250K commitment yielded only US$2.5K in spend, revealing a cultural rift between software and media companies.
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Australia's 2026 marketing crisis is worse than 2008, with ad bookings down 5.2% and consumer confidence plunging.
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adidas Japan commissioned a full anime film for the 2026 World Cup kit campaign. How premium animation and genuine creative partnerships are reshaping brand marketing in Asia.
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Almarai's Snapchat AR campaign reached 15 million people and beat global benchmarks by 73%. How culturally relevant location-based advertising drove record engagement.
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Omnicom promises to cut ad tech middlemen, but publishers aren't seeing the savings yet. An investigation into where supply chain margins actually go.
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Sellyze launches as an agnostic alternative to Amazon-only tools, covering Walmart, Etsy, and TikTok Shop. At US$29/month, it undercuts incumbents by 70-80%, addressing APAC sellers' multi-platform needs.
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BuzzFeed and Vox Media's collapse reveals a hard lesson: traffic-chasing isn't a business model. AI search has fundamentally changed how audiences discover media.
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Horizon FCB MENA becomes the only MENA agency to win ADC recognition for its Vitamin SEE health data visualization campaign. A meaningful signal of global creative ascent.