news
Why Agencies Are Recruiting Platform Insiders to Lead Social Operations
VaynerMedia and Ogilvy are recruiting TikTok insiders and consolidating social teams. The signal: social-first is now the agency business model, not a side channel.
Latest
insights
AI Won't Save Your Data—Better Foundations Will
Why 87 marketing tools and fragmented data silos prevent AI from delivering ROI. How APAC brands can unify foundations before buying more software.
news
TikTok Brand Safety Gets Independent Verification for New Ad Formats
Zefr and IAS now independently verify brand safety across TikTok's newest ad formats: Search, Smart+, Lite, and GMV Max. Critical for APAC advertisers scaling into these high-growth channels.
campaigns
53% Better Brand Recall: What APAC's CTV Boom Reveals About Attention
Co-viewing drives 70% higher ad engagement and 53% stronger brand recall in APAC. Research reveals how marketers can profit from the CTV boom.
campaigns
The Case Against Always-On Aspirational Marketing in Southeast Asia
CoCo Tea's campaign wins by validating audience burnout instead of selling aspirational fantasies. A critical shift in Southeast Asian brand strategy.
news
StackAdapt Launches MCP Server to Bring Campaign Data Into Claude
StackAdapt launches MCP integration bringing live campaign performance into Claude. Marketing teams can now check ad results without dashboard switching.
insights
Why APAC Companies Are Quietly Reshaping Their Agency Relationships
AI PC adoption is reshaping APAC agency structures. IDC research shows 48% deployment and 95% expect workstations critical to strategy within two years.
campaigns
The Title Trap: Why 24% of Marketing Rebrands Fail to Deliver Results
New job titles won't fix broken marketing teams. Learn why 24% of rebrands fail and what actually drives organizational change.
news
Innovid Launches Hypermode to Unify Social Campaign Management
Innovid launched Hypermode, a unified campaign execution layer for social advertising across Meta, Pinterest, Reddit, Snapchat, TikTok, and LinkedIn. Early adopters report cutting setup time by up to 80%.
news
MENA Agencies Win 19 Clios, Signal Growing Creative Power
MENA agencies claimed 19 Clio Awards 2026, with Saatchi & Saatchi UAE winning gold. A regional creative ecosystem demonstrates world-class work across airlines, automotive, and retail.
news
Ideally Raises A$13.4M Series A for US Expansion
Ideally secures A$13.4M Series A funding for US expansion. Learn how this market research platform is disrupting consumer insights with overnight results.
news
Mphasis Bets CAD 30M on Decision AI, Acquires Canadian TAP
Mphasis acquires Continuum AI for up to CAD 30M to close the gap between analytics and business action. Here's what enterprise AI buyers need to know.