News
Duncan Painter, the executive who negotiated Omnicom's US$835 million Flywheel acquisition, has stepped down. Christine Gambino takes over Omni; Alex McCord oversees Omnicom Commerce. A leadership split worth watching from Asia.
News
Omnicom Oceania committed more than 1,000 client-facing employees across Australia and New Zealand to Mark Ritson's MiniMBA in Marketing — a multi-year capability play framed as a shift from extracting customer value to creating it, amid AI-era CMO pressure.
News
Creators want ownership stakes, but brand adoption of equity partnerships remains minimal. Market demand simply doesn't match the narrative.
News
Awin highlights how marketing automation tools are eroding publisher trust in affiliate partnerships. The affiliate network warns of growing threats to relationship-based marketing in Asia-Pacific.
News
Nine consolidates 120 systems into cloud and compresses 100 job titles into nine. Real-time, multi-platform workflows are reshaping how CMOs pitch broadcast media.
News
Six FaZe creators launched CORE, a $20M creator-owned content house. The move signals a broader industry shift toward creator control and away from corporate ownership models.
News
WPP's 6.7% Q1 decline masks deeper problems: client losses account for 500–600 basis points of revenue headwind, not Middle East conflict. For APAC leaders, the real risk is energy supply disruption, not headline uncertainty.
News
CNN launches creator-first journalism in Doha with Bou Mansour, signaling a global newsroom pivot toward audience-independent storytelling.
Partner Insights
Jack Playfair of M+C Saatchi Sport & Entertainment on culture-led partnerships, creators and why sport sponsorship needs long-term value.
News
Chess.com Aggressively Pivots to Ad Revenue After 250M Users, But Faces Tension Between Monetization and UX.
News
CVS claims 16% reach efficiency and 14% sales lift from CorIQ AI platform—but the numbers come from CVS's own sponsored panel with no independent third-party verification.
News
Australia's News Bargaining Incentive impacts APAC marcomms. Explore NBI levy, US trade risks, and media regulation shifts.