Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Virgin Australia is building a retail media network around its Velocity loyalty program to compete with United Airlines and Marriott. Travel media ad spend is projected to exceed $2B globally by 2026.
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Droga5 ANZ defeats M+C Saatchi to lead Qantas' Project Sunrise campaign for non-stop Sydney-London and New York flights launching 2027. A significant win for the Accenture Song agency.
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WIN Group's Bruce Gordon escalates Nine Entertainment ownership to 26.30% amid the company's digital transformation strategy and A$850M QMS Media acquisition.
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WIN Group, Australian Retirement Trust, and State Street are accumulating Nine Entertainment shares, signalling confidence in a 50%+ valuation gap. CMOs should monitor this consolidation as it reshapes Australian media ownership.
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Australia's Super Radio Network enters sale process at A$200M following founders' deaths. The 47-station network's valuation signals major shifts in commercial radio M&A and ownership consolidation.
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Win Corporation uses equity swaps to build 26% economic interest in Nine Entertainment while keeping voting power below 20%, sidestepping Australian takeover regulations. Here's how the structure works.
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Nine Entertainment's US$850M QMS Media acquisition and the Seven West-Southern Cross merger reshape Australia's media landscape, forcing national advertisers to navigate new regional operator relationships.
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Hugo Boss launches first standalone campaign for Hugo label, positioning it for younger, ambitious consumers. The move caps a four-year brand separation strategy designed to drive growth from 2027.
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Publicis Groupe's Zenith claimed first place in Australian media agency rankings with A$175M in new business, driven by Flight Centre and Honda wins. Publicis Media also led globally.
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M+C Saatchi ANZ creates Head of Partnerships role to expand Sport & Entertainment capabilities across Australia and New Zealand with experienced partnership strategist Jack Playfair.
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Nine Entertainment divested its national radio network for A$56M while acquiring digital outdoor business QMS Media for A$850M. The strategic pivot signals a major shift toward data-driven advertising formats in Australia's media landscape.
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Aldi Australia elevates low pricing from promotional claim to core brand identity with new 'Aldi Prices' campaign. The retailer's prices are 16.8% cheaper than Coles and Woolworths.