news
ANZ Agencies Dominate CommsCon Awards 2026, Set APAC Benchmark
We Are Different, Agent99 PR, and Herd MSL lead ANZ sweep at CommsCon Awards 2026. New award categories and stricter judging raise competitive standards across APAC PR industry.
campaigns
Deep dives into standout brand activations, creative ideas, and strategy breakthroughs in Asia.
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Creator-First Strategy Drives 68% of Beauty of Joseon UK Sales
Korean skincare brand Beauty of Joseon generated 68% of early UK sales through affiliate creators on TikTok Shop. The creator-first strategy outperformed paid advertising as K-Beauty searches surge 125% on the platform.
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How Pepsodent Is Combating Oral Health Misinformation via Social Creators
Pepsodent launches brand-owned creator academy to combat oral health misinformation in Indonesia, training dental professionals as social media influencers.
news
Vodafone Australia Launches Comeback Campaign With Ali Wong Post-Merger
Vodafone Australia launches post-merger comeback with Ali Wong, positioning network superiority against competitors charging for remote coverage. A case study in telco repositioning across Asia-Pacific consolidation.
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Maxibon Launches Cookie-Suit Campaign to Drive Choc Chip Bon Sales
Maxibon's prosthetic cookie character campaign outperforms traditional creative in APAC. Absurdist humor formats are driving 60% higher engagement across Asia Pacific brands.
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7-Eleven Malaysia Converts Logo Into Live Iftar Clock for Ramadan
7-Eleven Malaysia transformed its logo into a live iftar time display across storefronts, partnering with TBWA and JAKIM. The activation shows how retailers can repurpose physical infrastructure for culturally relevant marketing.
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TBWA HAKUHODO's Cheer Signs Wins 8 Awards for Deaf-Inclusive Sports Campaign
TBWA HAKUHODO's Cheer Signs campaign won 8 awards at Spikes Asia and ADFEST for co-creating an inclusive visual cheering system with deaf athletes at Tokyo 2025 Deaflympics.
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TBWA\HAKUHODO's Deaf Inclusion Campaign Wins Four Lotus Awards at ADFEST
TBWA\HAKUHODO's CHEER SIGNS project won three Silver and one Bronze Lotus at ADFEST 2026 for creating visual cheering gestures accessible to deaf athletes and spectators at Tokyo 2025 Deaflympics.
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Why Brands Are Moving Social Strategy Into Gaming Platforms
Brands are shifting social strategy to gaming platforms as Roblox replaces traditional social media for Gen Alpha engagement. Monde Nissin's SUMO World campaign shows how physical-to-digital mechanics drive loyalty.
news
Nestlé's KitKat Launches F1 Partnership With 350kg Chocolate Car
Nestlé's KitKat launches official F1 partnership with 350kg chocolate car at Silverstone, expanding activation across 60 countries with localized Asia strategies.
news
How Nespresso Is Modernizing Its Brand Legacy With Dua Lipa
Nespresso appoints Dua Lipa as global ambassador to modernize its brand legacy while targeting 18% growth in Asia-Pacific premium coffee markets. The Vertuo World campaign launches April 14.
news
NYF Appoints VML's Bamford to Lead New Creative Strategy Jury
New York Festivals launches first dedicated Creative Strategy jury, appointing VML's Ellie Bamford to chair. The category honors advertising that combines insight-driven strategy with measurable business results.