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Australian CMOs Shift From AI Pilots to Operational Scale
Australian CMOs now focus on scaling AI operations. ACAM and Kantar's expanded benchmark reveals only 8% are truly AI-advanced.
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Timely updates on marketing, media, and communications developments in Asia.
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Why Matrimony.com Ditched Its Agency for Data-Driven Media Strategy
Matrimony.com consolidated its media business with Havas Media India, betting on AI-powered consumer intelligence and integrated planning across India's most complex regional brand ecosystem.
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Skan AI Launches ABCF Framework for Enterprise AI Agent Operations
Skan AI launches the Agentic Business Context Foundation (ABCF), a framework designed to capture operational knowledge that AI agents miss when trained on documentation alone.
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Amazon Enters NRL Broadcast Bidding Race for 2028
Amazon enters Australia's NRL broadcast bidding war. How streaming giants are reshaping sports rights across Asia-Pacific.
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CT Corp Joint Venture Signals New Model for SE Asia Entertainment
PK Entertainment Group partners with CT Corp to build K+ Entertainment, signaling a shift toward integrated entertainment ecosystems in Southeast Asia.
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Thai Soap Brand IngOn Turns Leftover Bar Habit Into Competitive Edge
Thai soap brand IngOn turns the universal habit of pressing leftover bars into new soap into a competitive advantage. A breakdown of how product insight becomes campaign positioning.
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Samsung Ads Partners with Eyeota to Add Precision Targeting in Southeast Asia
Samsung Ads partners with Eyeota to bring data-driven precision targeting to connected TV in Southeast Asia. CMOs now have TV-based audience segmentation rivaling digital platforms.
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Diabetes Australia Uses Food Industry's Own Playbook Against It
Diabetes Australia deployed the food industry's playbook in a radio campaign. How creative cause marketing outperforms clinical warnings.
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Twitch Viewbot Fraud Hits $4.8B: How Brands Misallocate Creator Budgets
Global creator fraud hits $4.8B as 80% of top Twitch streamers show viewbotting signs. How brands can protect marketing budgets through better measurement.
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OpenAI's ChatGPT Ad Pilot Falls Short: Agencies Left With Unspent Budgets
OpenAI's ChatGPT ad pilot left agencies with massive unspent budgets and unrealistic expectations. A US$250K commitment yielded only US$2.5K in spend, revealing a cultural rift between software and media companies.
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Why Australia's 2026 Marketing Downturn Feels Worse Than 2008
Australia's 2026 marketing crisis is worse than 2008, with ad bookings down 5.2% and consumer confidence plunging.
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The adidas Blueprint: Entertainment as Product Launch Strategy
adidas Japan commissioned a full anime film for the 2026 World Cup kit campaign. How premium animation and genuine creative partnerships are reshaping brand marketing in Asia.