Timely updates on marketing, media, and communications developments in Asia.
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Global reputation networks are growing faster than traditional agencies. RAI's expansion into South Korea marks a strategic shift toward specialist boutiques over holding company brands.
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YouAppi elevates COO Nisan Schitrit to CEO, signaling Affle's aggressive expansion across mobile and CTV retargeting in Asia-Pacific markets.
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UK independent Cartwright appoints joint managing directors after staged three-year succession plan. A case study in deliberate, structured leadership transition during market challenges.
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Invoca closes the ChatGPT Ads measurement gap. APAC marketers still lag in attribution readiness as AI ad channels rapidly expand.
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Hyundai Card's AI vs. human PR test showed employees couldn't distinguish them. Real gap: APAC orgs adopt fast but transform slowly.
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New survey reveals 97% of users say social media platforms don't prioritize truth. For APAC brands, the trust paradox is even more complex. Here's why credibility matters.
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Honda Australia shifts to a specialist agency model, appointing WiredCo. for social content as it launches the Super-ONE EV. How multi-agency coordination reshapes automotive marketing.
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Fuse launches Dubai office as Gulf sports sponsorships reach $6B. Global agencies are staking positions in MENA as brands demand local expertise for partnerships.
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Adidas flips sports marketing with a EUR 250M World Cup campaign celebrating backyard play over elite achievement. A shift other brands will follow.
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monday.com rebuilt around AI agents to solve enterprise adoption. 250,000+ customers can deploy agents without technical expertise or leaving existing security controls.
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adidas bets $1B on celebrity for World Cup 2026 while Nike and rivals lean algorithmic. A strategic pivot on brand-building in the age of AI.
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Polygon ran Nigeria's first enterprise-grade DV360 billboard campaign for Schweppes, proving Africa's programmatic DOOH market has reached global maturity with 500+ geo-targeted ad versions across Lagos.