Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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HONOR bypasses every market to launch its 600 Series in Singapore first, signaling a calculated Asian expansion strategy and a brand repositioning upmarket against Apple and Samsung.
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Xiaomi ditches specs for storytelling: A celebrity chef-led campaign shows durability through performance, not feature lists. How brands are rethinking product advertising for skeptical audiences.
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Independent PR agencies are losing veteran leaders as Omnicom's mega-merger reshapes the industry. Big holding companies are winning the technology arms race independents can't match.
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Holland & Barrett's 'Back Your Body' campaign lifted brand awareness from 1% to 18% in just 10 days using coordinated TV, digital, and social channels. A case study in multi-channel media synergy.
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MENA agencies are winning major international awards, signaling that regional creative work now competes head-on with Western firms.
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FGS Global's AI hiring signals industry shift toward advisory. What this means for marketing leaders navigating AI risk in Asia.
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HubSpot's March 2026 updates add workflow automation, CRM restoration, and campaign features for marketing managers and administrators.
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Hope&Glory founders Jo Carr and James Gordon-MacIntosh win the Outstanding Individual Achievement SABRE, recognizing 15 years building a £12M independent UK PR agency.
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53% of consumers think silent brands are hiding. Response delays cost 12% revenue. Data on why crisis communication strategy matters more than ever.
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Georgetown Advisory opens London office for APAC firms managing US-UK policy risk. Reflects surging demand for integrated advisory presence.
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As the Middle East enters its most event-dense year, brands must shift focus from scale to audience needs. Authentic presence beats dominance.
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Nike and Adidas faced major trademark losses in 2025, not from rivals but from their own IP management failures. Four cautionary cases reveal critical risks for Asian brand teams.