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OpenAI Names Salesforce/ServiceNow Marketing Veteran Colin Fleming as CMO
OpenAI hires Colin Fleming as CMO, prioritizing enterprise revenue. The move reveals how AI vendors compete for Asia-Pacific marketing budgets.
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Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Netflix and Spotify Team Up to Outbid YouTube for Premium Podcasts
Netflix and Spotify team up for exclusive Jay Shetty podcast rights, reshaping media distribution and brand access in Asia and beyond.
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QVC Shifts from Cable to TikTok, Targets $1.5B in Social Commerce Revenue
QVC abandons legacy cable business to become a social commerce company on TikTok. The 40-year-old retailer targets $1.5B in streaming revenue within three years.
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Mailchimp Pivots to Autonomous Marketing With Analytics AI
Mailchimp launches Analytics AI to transform marketing data into strategic decisions. The feature signals a shift toward fully autonomous campaign execution.
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Nike Transforms Concert Merchandise Into Customizable Platform With BTS
Nike launches Nike By You customization hubs for BTS's ARIRANG tour, transforming passive merchandise sales into interactive design experiences. A strategic shift in how brands monetize fandom across Asia-Pacific.
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How Spirits Brands Are Moving Beyond Aspiration Selling to Gen Z
Spirits brands ditch lifestyle ads for cultural participation. Nude Vodka's music strategy shows how brands win Gen Z by building brand worlds, not sponsoring lifestyles.
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YouTube's Podcast Strategy Reveals Where Brands Should Advertise
YouTube dominates the podcast market with 1 billion monthly users. New Premium features and platform competition reshape where CMOs should invest their podcast advertising budgets.
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Why Publishers Are Finally Drawing a Line on AI Content
CNN filed a landmark copyright lawsuit against Perplexity for copying 17,000 articles. Publishers are finally drawing a line on AI content.
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Weber Shandwick Lands ROCKWOOL Global Brief as Industrial Brands Consolidate PR
Weber Shandwick lands a retained global brief for ROCKWOOL Group across EMEA and the US, signalling a major shift toward consolidated communications partnerships among industrial brands.
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The Specialist Skills Divide Reshaping Investor Relations
Investor relations firms are consolidating around deep expertise. Prosek and Corbin show how agencies now win deals by offering specialized handling of M&A, restructurings, and crises.
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Why Corporate Teams Are Building Creator Skills Into Professional Development
Bedford's $3,750/year program teaches content creation to corporate executives. With advisors from Google, Wharton, and YouTube creators, it signals how creator skills are becoming essential for professional credibility and enterprise communications.
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Why Major Nonprofits Are Now Hiring PR Agencies
Charity: Water's hire of Krupp Agency signals a structural shift: nonprofits now treat communications as a core strategic investment, transforming the professional PR landscape.