news
The McDonald's Campaign That Put MENA Advertising on the World Map
FP7 McCANN MENAT became the only MENA agency to win at the 2025 International ANDY Awards — a signal that creative excellence is no longer concentrated in the West.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Nestlé and Lazada Embed AI Directly Into Southeast Asia Shopping Experience
Nestlé and Lazada embed AI inside shopping for the first time, using LazzieChat to answer parents' nutrition questions at the point of purchase across Malaysia, Singapore, and Indonesia.
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Lemma Launches AI Platform to Measure OOH Advertising ROI
Lemma launches Integral platform connecting OOH advertising to measurable digital outcomes across CTV, mobile and web.
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Why SCA Is Banking on a Turnaround Specialist to Fix Media
Rohan Lund appointed CEO of SCA following Jeff Howard's exit. How the turnaround specialist plans to rebuild Australia's media giant post-merger.
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Why Law Firms Are Finally Taking Marketing Seriously
Law firms appoint CMOs as marketing becomes strategic priority. Devonshires and peers rethink professional services growth in 2025.
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WPP Integrates Google Earth AI Into Open Platform to Blend Physical, Digital Data
WPP integrates Google Earth AI into its marketing platform, blending physical-world data with digital campaigns. Early tests showed 77% higher performance.
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Seedtag Launches NeuroX Exchange to Replace Identity-Based Ad Targeting
Seedtag's NeuroX replaces personal data tracking with AI content understanding. This fundamental shift in programmatic advertising has major implications for brands navigating shrinking ID coverage.
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Why Creators Are Abandoning Substack for Beehiiv's Zero-Commission Model
Beehiiv's zero-commission platform is disrupting creator economics. Discover why 3,000+ creators have migrated from Substack, with real income data.
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NEC Partners With Anthropic to Crack Japan's AI Market
NEC partners with Anthropic to unlock Japan's AI enterprise market through trusted local relationships. Reveals the critical pattern: winning in regulated Asian markets requires compliance credibility and local partnerships, not just superior AI technology.
brands
Inside Godiva's APAC Gamble: How Gift Culture Changes Everything
Godiva swapped gold packaging for blush pink, risking heritage in APAC gift-giving markets. How legacy brands navigate the authenticity paradox.
news
Market Better Shifts to Agency Model With Legacy Media Acquisition
Market Better acquired Legacy Media and launched Market Better Studio, signaling how media-native brands are pivoting toward full-service agency models for B2B growth.
news
Coca-Cola Fires and Rehires from Same Holding Company
Coca-Cola fired WPP's media account, rehired them for creative, then gave Ogilvy the Diet Coke account. Why holding company loyalty is at an 8-year low.