Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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OpenAI's ChatGPT ad pilot left agencies with massive unspent budgets and unrealistic expectations. A US$250K commitment yielded only US$2.5K in spend, revealing a cultural rift between software and media companies.
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adidas Japan commissioned a full anime film for the 2026 World Cup kit campaign. How premium animation and genuine creative partnerships are reshaping brand marketing in Asia.
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Omnicom promises to cut ad tech middlemen, but publishers aren't seeing the savings yet. An investigation into where supply chain margins actually go.
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Sellyze launches as an agnostic alternative to Amazon-only tools, covering Walmart, Etsy, and TikTok Shop. At US$29/month, it undercuts incumbents by 70-80%, addressing APAC sellers' multi-platform needs.
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Horizon FCB MENA becomes the only MENA agency to win ADC recognition for its Vitamin SEE health data visualization campaign. A meaningful signal of global creative ascent.
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Publicis' $2.2B acquisition of LiveRamp shifts control of advertising infrastructure. Competitors scramble as data ownership becomes the new competitive battleground.
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Pattern launched Pi, an AI execution engine automating eCommerce across 70 marketplaces. Real-time handling of pricing, offers, and inventory signals autonomous marketplace execution is becoming baseline infrastructure.
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Royal Canin awards its full digital mandate to 22feet Tribal Worldwide in India. The move reflects how premium brands are embracing digitally-native agencies as the pet care sector accelerates.
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Omnicom's Kinnect lands Burger King India's full creative mandate in a significant new business win. The appointment reflects broader consolidation in India's advertising and QSR sectors.
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ZUS Coffee enters Indonesia with Kapal Api Group partnership, launching at Puri Indah Mall. How regional brands build credibility in competitive new markets.
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UOB abandons traditional product pitches for emotional storytelling with 'Make Tomorrow Yours.' How the bank repositions to compete with neobanks through brand-building rather than feature comparisons.
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Samsung TV Plus is streaming exclusive K-pop concerts free on TVs monthly. How Samsung uses premium content to lock customers into its ecosystem—and what it reveals about competing without Netflix's budget.